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Lead Magnet · 24-Page PDF Guide

Luxury
Buyer's Guide

A branded, 24-page PDF that positions you as the go-to agent for high-net-worth buyers. Leave it at open houses, send it with your intro email, or use it as a download to grow your list.

From $24 instant download
Buy on Etsy Buy on Gumroad
Curb & Carpenter · 2025 Edition
The Luxury
Buyer's Guide
Your complete roadmap to purchasing a luxury home
Prepared exclusively for you by [Agent Name]
Table of contents
What defines a luxury property04
The luxury buying process06
Financing & pre-approval09
Neighborhoods & micro-markets12
Making a competitive offer16
Inspections & due diligence19
Working with your agent22
✦

What's inside

24 pages of value that make
buyers choose you.

4
Luxury Market Overview
What defines luxury, current market conditions, key indicators buyers need to understand.
6
Buying Process
Step-by-step walkthrough from pre-approval to close — demystified for first-time luxury buyers.
7
Market Insights
Neighborhood breakdowns, price per sqft comparisons, and days-on-market data (editable).
7
Agent Branding
Cover, about the agent, contact, testimonials, and MLS disclaimer — fully customizable.
✦

File details

Everything you need to know
before you buy.

Format & delivery
Pages24
FormatHTML (print-to-PDF)
Print size8.5 × 11 in
DeliveryInstant download
License1 agent, unlimited use
Editable sections
Agent name & photo✓
Brokerage & contact info✓
Market data & neighborhoods✓
Testimonials section✓
Colors & typography✓ (CSS variables)
✦

How to use it

Three ways agents use
this guide to win business.

Open House Leave-Behind
Print it as a booklet and leave copies at your open houses. Buyers who take it home remember the agent who gave it to them.
Email Lead Magnet
Attach the PDF to your first buyer inquiry response. Builds immediate credibility before the first showing.
Website Download Gate
Offer the guide as a free download on your website in exchange for an email address. Grows your list with qualified buyer leads.
Listing Appointment Handout
Bring it to listing appointments with potential buyers. Shows your market expertise before the conversation even starts.
1
Download the HTML file
After purchase you'll receive the 24-page guide as an HTML file. Open it in Chrome to see the full layout.
2
Add your branding
Open the file in a text editor. Replace agent name, photo, brokerage, phone, email, and testimonials. Takes about 10–15 minutes.
3
Update your market data
The market data sections have clearly labeled placeholders. Swap in your actual neighborhood stats and recent comps.
4
Print or share as PDF
Chrome → Print → Save as PDF. Check "Background graphics." You'll have a print-quality 24-page PDF ready to share or print at FedEx/Staples.

Turn your next inquiry into a client.

The Luxury Buyer's Guide gives every buyer you meet a reason to choose you over every other agent in the room.

Buy on Etsy — $18 Buy on Gumroad